What is trust? How to you earn it, and more importantly, keep it? That was the topic du jour at the Online Trust & Cybersecurity Forum in DC.

Greg Link of Franklin Covey made the case that leadership today isn’t about expertise. It’s about establishing trust – with your customers, your employees and partners. Without trust, you can cooperate and coordinate, but you can’t collaborate in the way that spurs innovation. He made a compelling statistical case that the lack of trust has a direct negative impact on productivity and profit.

Financial services companies are among the least trusted companies, with insurance companies and the media at rock bottom, according to the Edelman Trust Barometer. That same barometer found that stock performance once increased corporate trust. Now it’s transparency and quality of product.

Finally, hats off to Jim Van Dyke at Javelin Strategy & Research who made the case we have on these pages – there are signs consumers may be willing to work as partners with their financial services company to secure their data. We’re going to need their collaboration to keep them safe.

Trust me.

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